According to the Magnus effect, air gets caught up by the surface of the rotor, and follows the motion of the rotor to the lagging side (right side of rotor in photograph), where it is ejected as vortexes shedding to the right. The reaction force on the rotor causes it to move to the left, as seen in a short video by using your mouse to select the mpeg or movie format.
Note that it is incorrect to use the Bernoulli effect in explaining this demonstration. The effect is due to shedding of vortexes, NOT to squeezing of flow lines that create a lower pressure on one side of the cylinder compared with the other.